Case study
Crown Insurance Firm
Type : 
Logos
goal : 
Brand Creation
duration : 
4 weeks
summary

Crown Insurance Firm is a full-service insurance brokerage firm

01
overview

Crown Insurance Firm is a new insurance brokerage that is not only reliable, but feels safe and trustworthy when you encounter it. That is what we strove to match when we took on this project.

02
approach

When we first took on this project, the firm actually had a different name, but then was required to change due to circumstances. So we spent time coming up with various moodboards and concepts to match a new name but still keep the dame feeling.

03
results

The choice of a crown within the name and colors were heavily influenced by the company's Kansas City roots. With the final logo relying mostly on type it feels like a brand that your average American can trust when it comes to finding out vital information regarding insurance; which is crucial for a new firm coming into the insurance game.

04
conclusion

Crown Insurance Firm now has a look and feel of a seasoned player in the insurance industry, but with a contemporary feel. That confidence allows them to attract and service their clients in great capacity as they scale.

READY TO DESIGN
YOUR BRAND?

Wanting to elevate your marketing, but don't know how? Send us a message and schedule a free consultation today.

CONTACT US