Case study
Core Five Fitness
Type : 
Logos
goal : 
Brand Creation
duration : 
4 weeks
summary

Core Five Fitness is a personal training brand that meets your clinical and personal needs.

01
overview

Joy approached us to help create branding for her personal training business, Core Five Fitness.

02
approach

We spent several calls over the next couple weeks really getting to know where Joy wanted to take Core Five Fitness. Each call gave us the opportunity to refine and focus so that she could have a brand that she was proud to share. From moodboards and logo concepts to the delivery of assets, we collaborated with Joy to create the foundation of the Core Five Fitness brand.

03
results

After all the deliberating, we decided to on a logo with an icon that is symbolic of Core Five Fitness. The icon show is a "C" with a kettle bell created utilizing the negative space. The kettle bell is a focal piece of equipment for Joy's workouts with clients. Paired with some strong type it really completed the look.

04
conclusion

Joy was extremely pleased with how everything turned out and it not only made her feel good about her brand, but her clients responded well to it; giving her a solid platform to continue serving her clients the best way she can.

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YOUR BRAND?

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